Emma is an award-winning marketeer, with over 15 years of experience spanning sport, entertainment, and culture.

She currently leads the strategy and insight team at Havas Play, as well as leading the development and growth of the agency as a member of the executive team.

Havas Play specialises in helping brands play meaningfully in sport, entertainment, gaming, and culture. Clients include Adobe, Arsenal, Aston Martin F1, BBC, Bumble, Domino’s, EE, Harman, Jaguar Land Rover, JBL, Major League Baseball, Montirex, Sport England, Starbucks, The Football Association and World Rugby.

Before joining Havas, Emma ran We Are Disrupt, a full-service sports marketing agency specialising in women's sport and prior to that was Global Head of Women’s Sport at CSM Sport and Entertainment (now Wasserman).

Emma is also Founder and Director at Women’s Rugby Association, an independent players' union, established to provide a collective voice and support for PWR players and Wales Women, and support the growth of the women’s game for all involved.